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Texting Ranks No. 1 Among Teens’ Daily Communication Choices
© Marish | Dreamstime.com Think the teens you know are less communicative lately? Research just released by the Pew Internet & American Life Project proves otherwise. Although it’s true that teens...
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Does the Trend Toward Digital Paywalls Affect You?
Although The Wall Street Journal offers some free content, it launched its digital edition in the mid-90s with a paid subscription model. As of September 2011*, more than 537,000 readers were paying...
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New Study Shows PR in Transition from Old School to New School
Whether it’s more focus on measurement or a broadening of the functions included in PR and Communications departments, the practice of public relations continues to evolve. Since 2002, the USC...
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Leadership Study Reveals Insights for Building Credibility and Presence
Business executives ranked highest as leaders and communicators in a recent survey by global communications firm Ketchum. Participants in the 12-country survey said this group was more effective than...
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Weekend Inspiration: 11 Ways to Think Like a Leader
© Immrchris | Dreamstime.com Through the years, philosophers, scholars and management consultants have attempted to describe the ingredients of good leadership. Is there a recipe you can follow? Or are...
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Interested in Media? Here’s an Interactive Map to Bookmark
Are you a news junkie? If so, you probably know a thing or two about the top U.S. media outlets. Now, there’s a chance to learn even more about your favorites. The researchers at Bitly, a URL shortener...
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Education Key to Fostering Innovation and Creativity
© Aleksandr Ugorenkov | Dreamstime.com Technology continues to change how we access and consume information. But are we equipping our students to filter, analyze and synthesize information from...
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Are You Part of the E-Reading Trend?
Have you read an e-book recently? If you said yes, it’s likely that you: Read more books, including print versions, than those who say no. The average e-book reader reports reading 24 books in the past...
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How They Do It: Brand Strategy with ZEESMAN CEO Bonnie Nijst
Can you grow your business by putting your marketing on hold? Most MBAs would tell you no. But the strategy worked for a client of ZEESMAN, a highly regarded Los Angeles-based brand strategy and...
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New Report Offers Insights for Increasing Employee Engagement
© Aleksandr Ugorenkov | Dreamstime.com Many business studies have shown a positive correlation between shareholder value and employee engagement. That’s the emotional and intellectual involvement an...
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